Privacy Policy

Last updated: 23 April 2026

1. Who We Are

TimeProfit is a trading name operating from the United Kingdom. We help business owners save time and increase profitability by leveraging AI tools and automation.

Website: timeprofit.co.uk

Contact email: hello@timeprofit.co.uk

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, TimeProfit is the data controller responsible for your personal data.

2. What Data We Collect

We collect and process the following types of personal data:

• Email addresses — provided when you complete our AI Readiness Quiz form.
• Name and email address — provided when you book a call through Calendly.
• Website usage data — collected through basic analytics to help us understand how visitors use our site.

We do not collect payment information directly. Any payments for services are handled through separate, secure payment providers.

3. How We Collect Your Data

We collect personal data in two ways:

Directly from you when:

• You complete the AI Readiness Quiz and enter your email address to receive your results.
• You book a discovery call via our Calendly integration.
• You send us an email directly.

Automatically:

• Through cookies and similar technologies used for basic website analytics, such as page views and visitor behaviour. See the Cookies section below for more detail.

4. Why We Process Your Data (Legal Basis)

Under the UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:

• Consent — When you enter your email address to receive your AI Readiness Quiz results, you are giving us your consent to process that data for the stated purpose. You can withdraw your consent at any time by contacting us or unsubscribing.
• Legitimate interest — When you reach out to us by email or through our website, we process your data in order to respond to your enquiry. We have a legitimate business interest in replying to potential and existing clients, and we ensure this does not override your rights.
• Contract performance — When you engage us for our services, we process your data as necessary to deliver those services, manage our relationship with you, and fulfil our contractual obligations.

5. Third-Party Services

We use a small number of trusted third-party services to run our website and business. These providers may process your personal data on our behalf:

• Calendly (scheduling) — Used to manage discovery call bookings. When you book a call, your name and email are processed by Calendly. Calendly Privacy Policy
• Make.com (workflow automation) — Processes quiz submissions so we can deliver your results. Data passes through Make.com's platform as part of this automated workflow. Make.com Privacy Notice
• Google Fonts (typography) — Fonts are served from Google's servers, which means your browser connects to Google when loading our pages. Google Privacy Policy
• Google Analytics (website analytics) — If enabled, Google Analytics collects anonymised usage data to help us understand how visitors interact with our site. Google Privacy Policy

We only share your data with third parties where it is necessary to provide our services or operate our website. We do not sell your personal data to anyone. We recommend reviewing the privacy policies of the providers listed above for full details on how they handle data.

6. Your Rights Under GDPR

Under the UK GDPR, you have the following rights in relation to your personal data:

• Right to access — You can request a copy of the personal data we hold about you.
• Right to rectification — You can ask us to correct any personal data that is inaccurate or incomplete.
• Right to erasure — You can ask us to delete your personal data where there is no compelling reason for us to continue processing it.
• Right to restrict processing — You can ask us to suspend the processing of your personal data in certain circumstances.
• Right to data portability — You can request that we transfer your data to another organisation or directly to you, in a structured, commonly used, and machine-readable format.
• Right to object — You can object to the processing of your personal data where we are relying on a legitimate interest as our legal basis.

To exercise any of these rights, please email us at hello@timeprofit.co.uk. We will respond to your request within one month, as required by law.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been breached. You can contact the ICO at ico.org.uk.

7. Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Email addresses from the AI Readiness Quiz — Retained until you unsubscribe or request deletion.
• Calendly bookings — Managed in accordance with Calendly's own data retention policy. We do not independently store a copy of your booking data beyond what is necessary for our records.
• Email correspondence — Retained for as long as needed to maintain our business relationship and respond to follow-up enquiries.
• Analytics data — Retained in anonymised form and managed by the analytics provider's retention settings.

When your data is no longer required, we will securely delete or anonymise it.

8. Cookies

Our website uses minimal cookies. We do not use advertising or tracking cookies to profile you across other websites.

• Google Fonts — Loading fonts from Google's servers may result in cookies being set by Google.
• Calendly widget — The embedded Calendly booking widget may set cookies necessary for its functionality.
• Analytics cookies — If Google Analytics is enabled, it may set cookies to distinguish unique visitors and track sessions. These are used solely for understanding website usage.

Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, though this may affect your experience on our site.

9. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, services, or legal requirements. Any changes will be posted on this page with an updated "Last updated" date at the top.

We encourage you to review this page periodically to stay informed about how we protect your data.

10. Contact Us

If you have any questions about this privacy policy, your personal data, or wish to exercise any of your rights, please get in touch:

Email: hello@timeprofit.co.uk